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Key Operation Data
Selected Unaudited Key Performance Indicators
Financial Data
  For the period from
1 Jan to 30 Sep 2011
For the period from
1 Jan to 30 Sep 2010
Increase
Operating Revenue (RMB) 383.846 billion 352.643 billion 8.8%
EBITDA (RMB) 187.371 billion 177.805 billion 5.4%
EBITDA Margin 48.8% 50.4%  
Profit Attributable to Shareholders (RMB) 91.978 billion 87.245 billion 5.4%
Profit Attributable to Shareholders Margin 24.0% 24.7%  

 

Operating Data
  As at 30 Sep 2011 /
For the period from
1 Jan to 30 Sep 2011
As at 30 Jun 2011 /
For the period from
1 Jan to 30 Jun 2011
Customer Base 633.52 million 616.79 million
* Net Additional Customers 49.50 million 32.77 million
3G Customer Base 43.16 million 35.03 million
* Net Additional 3G Customers 22.46 million 14.33 million
* Average Revenue per User per Month (ARPU) (RMB/user/month) 70 70
* Total Voice Usage Volume (minutes) 2,873.4 billion 1,886.5 billion
* Average Minutes of Usage per User per Month (MOU) (minutes/user/month) 526 528
* Average Revenue per Minute of Usage (RMB) 0.134 0.133
* Wireless Data Traffic (MB)
      Among which:
      Mobile Internet Access Data Traffic (MB)
      WLAN Data Traffic (MB)
217.3 billion

112.3 billion
105.0 billion
137.1 billion

69.2 billion
67.9 billion
* SMS Usage Volume (messages) 549.7 billion 362.5 billion

Notes:
* for the relevant reporting period

In the first three quarters of 2011, the macro-economy achieved a relatively rapid growth and the revenue growth for the telecom industry rebounded from the level in the previous year. However, the increasing penetration rates of mobile telecommunications and the increasing changes in competition environment of the telecommunications industry, as well as the innovation of business models brought by technological advancement have posed challenges to the Group. Leveraging on its sound management principles and effective operational approach, the hard work made by our staff, its advantage of scale, network, brand and execution capabilities, adherence to the mantra of "Customers are our priority, quality service is our principle" through rational competition and continuously strengthening refined cost management, the Group continued to maintain favorable growth in its financial results. The Group's operating revenue reached RMB383.846 billion, representing an increase of 8.8% compared to the same period of last year. EBITDA reached RMB187.371 billion, representing an increase of 5.4% compared to the same period of last year. Profit attributable to shareholders reached RMB91.978 billion, representing an increase of 5.4% compared to the same period of last year. Margin of profit attributable to shareholders was maintained at a relatively high level of 24.0%.

Despite the intense competition and various challenges it faced, the Group continued to sustain favorable momentum of business development. The Group further strengthened and improved its customer service, and its customer growth remained strong. The Group continues its market leadership with average monthly net additional customers for the first three quarters reaching 5.5 million. The Group's 3G customer base grew rapidly and began to take shape. Although ARPU and average revenue per minute of usage continued to decline during the reporting period along with the increase in the number of low-usage customers and customers with multiple SIM cards, as well as the steady tariff adjustment, however, with a favorable growth in value-added businesses, especially the wireless data business, the rate of decline was further slowed. The voice usage volume maintained steady growth, total voice usage volume for the first three quarters of 2011 increased by 12.8% compared to the same period of last year. The Group vigorously promoted the healthy development of value-added businesses, further optimizing the revenue structure of value-added businesses. Among such businesses, the wireless data business maintained rapid growth momentum. The wireless data traffic increased by 143.1% in the first three quarters of 2011 compared to the same period of last year. Key services such as Wireless Music also achieved favorable growth. Mobile Reading, Mobile Gaming, Mobile Video businesses have achieved certain scale. The favorable growth in customer base, voice usage volume and value-added business resulted in a steady increase of operating revenue. The Group will continue to uphold its principles of rational investment, effective allocation, forward-looking planning and refined management to realize low-cost, high-efficiency operation, to continuously strengthen and enhance the Group's core competitiveness and to maintain sustainable profitability.

To meet new challenges and opportunities, the Group will consolidate existing advantages and its core competitiveness, continue to follow its "Blue Ocean Strategy" and embrace innovation to sustain its favorable business development and financial growth in order to continuously create value for its shareholders.

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