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Key Operation Data
Selected Unaudited Key Performance Indicators
Financial Data
  For the period from
1 Jan to 31 Mar 2011
For the period from
1 Jan to 31 Mar 2010
Increase
Operating Revenue (RMB) 118.172 billion 109.087 billion 8.3%
EBITDA (RMB) 58.079 billion 55.154 billion 5.3%
EBITDA Margin 49.1% 50.6%  
Profit Attributable to Shareholders (RMB) 26.863 billion 25.477 billion
5.4%
Profit Attributable to Shareholders Margin 22.7% 23.4%  

 

Operating Data
  As at 31 Mar 2011 /
For the period from
1 Jan to 31 Mar 2011
As at 31 Dec 2010 /
For the period from
1 Oct to 31 Dec 2010
Customer Base 600.84 million 584.02 million
* Net Additional Customers 16.82 million 14.26 million
* Average Revenue per User per Month (ARPU) (RMB/User/Month) 67 76
* Total Voice Usage Volume (Minutes) 906.1 billion 914.9 billion
* Average Minutes of Usage per User per Month (MOU) (Minutes/User/Month) 517 524
* Average Revenue per Minute of Usage (RMB) 0.130 0.145
Number of Value-Added Business Users 549.25 million 523.39 million
Number of MMS Users 170.01 million 161.44 million
Number of Wireless Music Users 476.44 million 460.22 million
* SMS Usage Volume (Messages) 184.1 billion 176.4 billion
Number of Employees 167,010 164,336
Labor Productivity (Customers/Employee) 3,598 3,554

Notes:
* for the relevant reporting period

In the first quarter of 2011, the Group faced challenges such as the increasing mobile penetration rate and the intensifying market competition. However, through effective management and the efforts of all its employees, the Group fully leveraged on its competitive advantages in terms of scale, network, brand recognition and execution capability, built on our mantra of "Customers are our priority, quality service is our principle", practiced rational competition, constantly strengthened its refined cost management and maintained steady growth in its financial results. The Group's operating revenue reached RMB118.17 billion, representing an increase of 8.3% compared to the same period of last year. EBITDA reached RMB58.08 billion, representing an increase of 5.3% compared to the same period of last year. EBITDA margin was maintained at an industry-leading level of 49.1%. Profit attributable to shareholders (including the Group's share of Shanghai Pudong Development Bank's comprehensive income for the current period in proportion to its shareholding) reached RMB26.86 billion, representing an increase of 5.4% compared to the same period of last year. Margin of profit attributable to shareholders was maintained at a relatively high level of 22.7%.

In the first quarter of 2011, the Group vigorously carried out a series of new year promotional activities. Meanwhile, in order to enhance customer satisfaction, new service initiatives were fully implemented to better protect customer rights, including "alert before debiting, and centralized inquiry and un-subscription function for value-added services". The Group recorded an increase in customer growth in the first quarter of 2011 compared to the fourth quarter of last year. With an average net additional customers exceeding 5.6 million per month, the Group continued to lead the industry. The Group's customer base continued to be solid. As at 31 March 2011, its total customer base exceeded 600 million. As the new customers were mainly low usage customers and given that the scenario of ''one customer with multi-cards'' was becoming more and more popular and that the Group had continued to steadily promote tariff adjustment, ARPU and average revenue per minute of usage continued to decline, but such decline, in both cases, had slowed down. At the same time, through refined and effective sales for voice business, the voice usage volume was stimulated to some extent. Total voice usage volume for the first quarter of 2011 increased by 13.8% compared to the same period of last year. Value-added business maintained its favorable growth and has notably boosted the Group's revenue. SMS usage volume increased by 3.3% compared to the same period of last year, and Mobile Internet Access business and other data businesses maintained a relatively rapid growth. Benefited from the continuous consolidation of customer base, steady growth in voice usage volume and the driving force of value-added business on revenue, operating revenue of the Group continued to grow at a stable rate of 8.3% in the first quarter of 2011. The Group consistently uphold its principles of rational investment, effective resource allocation, forward-looking planning and effective refined management in cost allocation. In order to strengthen the leading position of the Group in the mobile communications industry and boost its future competitiveness, the Group continued to increase its investments in sales channels, customer service, network optimization, system support and R&D. In the meantime, the Group implemented standardization, informatization and centralization in areas such as procurement, operation and maintenance, business support and finance, so as to achieve a low-cost, highly effective and efficient operation and maintain an industry-leading profitability.

To meet new challenges and opportunities, the Group will build on its strong foundation and integrated capabilities and leverage its existing competitive advantages and economies of scale, so as to adapt rapidly to changes in the business environment and the competitive landscape, to persist in innovative development, to realize the strategic vision of "Mobile Changes Life", and to sustain its favorable business development and its steady growth in operating results in order to continuously create value for its shareholders.

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