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Key Operation Data
Selected Unaudited Key Performance Indicators
Financial Data
  For the period from
1 Jan to 30 Sep 2008
For the period from
1 Jan to 30 Sep 2007
Increase
Operating Revenue (RMB) 301.396 billion 258.465 billion 16.6%
EBITDA (RMB) 159.197 billion 139.291 billion 14.3%
EBITDA margin 52.8% 53.9%  
Profit Attributable to Shareholders (RMB) 82.590 billion 59.880 billion 37.9%
Margin of Profit Attributable to Shareholders 27.4% 23.2%  

Note:
The effect of the adjustment of the income tax rate in Mainland China has been reflected in the financial data for the first three quarters of 2008.

 

Operating Data
  As at 30 Sep 2008 /
For the period from
1 Jan to 30 Sep 2008
As at 30 Jun 2008 /
For the period from
1 Jan to 30 Jun 2008
Subscribers Base 436.12 million 414.59 million
* Net Additional Subscribers 66.78 million 45.25 million
* Average Revenue per User per Month (ARPU)(RMB/User/Month) 83 84
* Total Voice Usage Volume (Minutes) 1,784.88 billion 1,160.47 billion
* Average Minutes of Usage per User per Month (MOU) (Minutes/User/Month) 493 496
* Average Revenue per Minute of Usage (RMB) 0.169 0.169
Number of Value-Added Business Users 414.39 million 394.81 million
Number of MMS Users 118.80 million 109.61 million
Number of Mobile Music Users 346.42 million 323.09 million
* Short Messaging Services Usage Volume (Messages) 449.5 billion 296.1 billion
Number of Employees 137,564 135,132
Labour Productivity (Subscribers/Employee) 3,170 3,068

Notes:
* for the relevant reporting period

In spite of a series of natural disasters including snowstorms, earthquake and floods, by leveraging highly effective refined management, elaborating our network and brand advantages, and adapting proactively and rationally to the changes in the operational environment, the Group continued to maintain a favorable growth in its financial results for the first three quarters of 2008. The Group's operating revenue reached RMB301.396 billion, representing an increase of 16.6% compared to the same period of last year. EBITDA reached RMB159.197 billion, representing an increase of 14.3% compared to the same period of last year. Profit attributable to shareholders reached RMB82.590 billion, representing an increase of 37.9% compared to the same period of last year due partly to change in PRC enterprise income tax rate. Margin of profit attributable to shareholders reached a relatively high level of 27.4%.

The Group enhanced its management skills continuously, business development showed good prospects and operational results remained robust. Through our continuous expansion into the rural market, our subscriber growth maintains a strong growth momentum and the average monthly net additional subscribers for the first three quarters reached approximately 7.42 million and subscriber base reached 436.12 million as at 30 September 2008. However, as the new subscribers are mainly low-end users and tariff adjustments are steadily and gradually introduced in the first three quarters, ARPU and average revenue per minute of usage recorded a decrease. Total voice usage volume increased by 37.0% compared to the same period of last year. Value-added business also continued its rapid growth and Short Messaging Service usage volume increased by 23.1% compared to the same period of last year. Meanwhile, other data businesses also made an increasingly remarkable contribution to the operating revenue. The favorable growth in subscriber base and voice usage volume and the development of value-added business resulted in an increase of 16.6% in operating revenue in the first three quarters. The Group will continue to increase its investments in sales channels, customer service, network optimization, support system and R&D in order to further enhance the Group's core competitiveness to respond to the competitive environment after restructuring. Furthermore, the Group will continue to maintain a stable growth in its profitability through refined cost management and by leveraging economies of scale.

To meet new opportunities associated with new challenges, the Group will strengthen and enhance its core competitiveness continuously in order to adapt rapidly to changes in the operational environment. By leveraging our strong foundation and competitive edge and pursuing a sound, balanced, sustainable and stable development, we will maintain a solid, long-term business foundation with the goal of creating best possible returns for our investors.

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