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Key Operation Data
Selected Unaudited Key Performance Indicators
Financial Data
  For the period from
1 Jan to 30 Sep 2010
For the period from
1 Jan to 30 Sep 2009
Increase
Operating Revenue (RMB) 352.643 billion 326.977 billion 7.8%
EBITDA (RMB) 177.805 billion 167.739 billion 6.0%
EBITDA Margin 50.4% 51.3%  
Profit Attributable to Shareholders (RMB) 87.245 billion 83.935 billion 3.9%
Profit Attributable to Shareholders Margin 24.7% 25.7%  

 

Operating Data
  As at 30 Sep 2010 /
For the period from
1 Jan to 30 Sep 2010
As at 30 Jun 2010 /
For the period from
1 Jan to 30 Jun 2010
Customer Base 569.76 million 554.04 million
* Net Additional Customers 47.47 million 31.76 million
* Average Revenue per User per Month (ARPU) (RMB/user/month) 72 72
* Total Voice Usage Volume (minutes) 2,546.8 billion 1,664.7 billion
* Average Minutes of Usage per User per Month (MOU) (minutes/user/month) 520 520
* Average Revenue per Minute of Usage (RMB) 0.138 0.138
Number of Value-Added Business Users 522.53 million 507.99 million
Number of MMS Users 161.54 million 155.34 million
Number of Wireless Music Users 458.64 million 447.15 million
* SMS Usage Volume (messages) 534.6 billion 353.0 billion
Number of Employees 157,706 153,098
Labor Productivity (customers/employee) 3,613 3,619

Notes:
* for the relevant reporting period

In the first three quarters of 2010, China's macro-economy maintained a rapid growth and the relatively speedy economic growth provided positive momentum to the Group's business development. However, the increasing penetration rates of mobile telecommunications and the changes in competition environment of the telecommunications industry have posed challenges to the Group. The Group has always adhered to rational competition. Leveraging on its sound management principles and effective operational approach, its advantage of integrated capabilities, the hard work made by our staff, proactive response to challenges, as well as the continuous innovations, the Group continued to maintain steady growth in its financial results. The Group's operating revenue reached RMB352.643 billion, representing an increase of 7.8% compared to the same period of last year. EBITDA reached RMB177.805 billion, representing an increase of 6.0% compared to the same period of last year. Profit attributable to shareholders reached RMB87.245 billion, representing an increase of 3.9% compared to the same period of last year. Margin of profit attributable to shareholders maintained at a relatively high level of 24.7%.

The increasing penetration rate of mobile telecommunications, the changes in competition environment of the telecommunications industry and the innovation of business models brought about by technological advancement will gradually change China's telecommunications industry. Despite the challenges it faced, the Group continued to sustain favourable business development in the first three quarters of 2010. As a result of the increasing penetration rate of mobile telecommunications and the changes in competition environment of the telecommunications industry, the Group's customer growth showed signs of slowing down. Nevertheless, the Group continues its market leadership with the average monthly net additional customers for the first three quarters reaching 5.27 million. The Group's customer base was 569.76 million as at 30 September 2010. Since new customers are mainly low-usage customers and due to the steady promotion of tariff adjustment, ARPU and average revenue per minute of usage continued to decline during the reporting period, whilst the voice usage volume maintained rapid growth. Total voice usage volume for the first three quarters of 2010 increased by 19.4% compared to the same period of last year. Value-added services business has become the major driving force of revenue growth. The revenue structure for value-added business was further optimized and key services such as mobile internet access and Wireless Music also achieved favourable growth. The growth in customer base, voice usage volume and value-added business resulted in an increase of 7.8% in operating revenue in the first three quarters. The Group will continue to increase its investments in sales channels, customer service, network optimization, support system and R&D in order to enhance the Group's core competitiveness under the new competitive landscape. Furthermore, the Group will strive to maintain a stable profitability through adhering to its refined cost management and by leveraging economies of scale.

To meet new challenges and opportunities, the Group will consolidate advantages in economies of scale and enhance its core competitiveness, continue to follow its "Blue Ocean Strategy" and embrace innovation to sustain its favourable business development and financial growth in order to continuously create value for its shareholders.

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