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Key Operation Data
Selected Unaudited Key Performance Indicators
Financial Data
  For the period from
1 Jan to 30 Sep 2009
For the period from
1 Jan to 30 Sep 2008
Increase
Operating Revenue (RMB) 326.977 billion 300.117 billion 8.9%
EBITDA (RMB) 167.739 billion 158.965 billion 5.5%
EBITDA margin 51.3% 53.0%  
Profit Attributable to Shareholders (RMB) 83.935 billion 82.415 billion 1.8%
Profit Attributable to Shareholders Margin 25.7% 27.5%  

Note:
The Group has adopted the IFRIC Interpretation 13 – Customer loyalty programmes on 1 January 2009 and the financial data for the first three quarters of 2008 as stated above has been restated to reflect the retrospective adjustments made pursuant to IFRIC Interpretation 13.

 

Operating Data
  As at 30 Sep 2009 /
For the period from
1 Jan to 30 Sep 2009
As at 30 Jun 2009 /
For the period from
1 Jan to 30 Jun 2009
Customer Base 508.37 million 493.12 million
* Net Additional Customers 51.12 million 35.87 million
* Average Revenue per User per Month (ARPU) (RMB/user/month) 75 75
* Total Voice Usage Volume (minutes) 2,133.67 billion 1,387.05 billion
* Average Minutes of Usage per User per Month (MOU) (minutes/user/month) 491 490
* Average Revenue per Minute of Usage (RMB) 0.153 0.154
Number of Value-Added Business Users 459.17 million 451.40 million
Number of MMS Users 132.68 million 134.88 million
Number of Wireless Music Users 398.74 million 389.15 million
* SMS Usage Volume (messages) 507.7 billion 338.1 billion
Number of Employees 145,442 141,206
Labor Productivity (customers/employee) 3,495 3,492

Notes:
* for the relevant reporting period

In the first three quarters of 2009, although China's macro-economy is stabilizing and continues to grow, the impact of the global financial crisis on economy still persists and future development of the economy remains uncertain, which, together with the increasing penetration rate of mobile telecommunications and the changes in competition environment of the telecommunications industry, have posed challenges to the development of the Group's business. However, through effective management and the efforts of all its employees, the Group leveraged on its competitive advantages, overcame various challenges and continued to maintain favorable growth in its financial results. The Group's operating revenue reached RMB326.977 billion, representing an increase of 8.9% compared to the same period of last year. EBITDA reached RMB167.739 billion, representing an increase of 5.5% compared to the same period of last year. Profit attributable to shareholders reached RMB83.935 billion, representing an increase of 1.8% compared to the same period of last year. Margin of profit attributable to shareholders maintained at a relatively high level of 25.7%.

The increasing penetration rate of mobile telecommunications, the changes in competition environment of the telecommunications industry and the uncertainties relating to macro-economy in the future will change the industry structure of China's telecommunications industry. Despite the challenges and adversities it faced, the Group continued to sustain healthy business development in the first three quarters of 2009. The Group's customer growth showed signs of slowing down as a result of the negative impact of the slow down in macro-economic development on the demand for telecommunications services, the increasing penetration rate of mobile telecommunications which lessens potential growth in the number of new customers, as well as the restructuring of the industry which intensified competition. Nevertheless, the Group continues its market leadership with the average monthly net additional customers for the first three quarters reaching 5.68 million. The Group's customer base was 508.37 million as at 30 September 2009. However, as the new customers are mainly low-usage customers and new tariffs sales and marketing scheme is gradually rolling out, ARPU and average revenue per minute of usage recorded a decrease, whilst the voice usage volume was stimulated. Total voice usage volume for the first three quarters of 2009 increased by 19.5% compared to the same period of last year. Value-added business also continued its favorable growth and mature businesses sustained growth despite already having reached a sizeable scale. SMS usage volume increased by 12.9% compared to the same period of last year. Meanwhile, the development of other data businesses also maintained favorable growth. The favorable growth in customer base and voice usage volume and the development of value-added business resulted in an increase of 8.9% in operating revenue in the first three quarters. The Group will continue to increase its investments in sales channels, customer service, network optimization, support system and R&D in order to enhance the Group's core competitiveness under the new competitive landscape. Furthermore, the Group will strive to maintain a stable growth in its profitability through adhering to its refined cost management and by leveraging economies of scale.

To meet new challenges and opportunities, the Group will build on its strong foundation and comprehensive strengths and leverage its existing competitive advantages so as to adapt rapidly to changes in the business environment and the competitive landscape, and to sustain its favorable business development and financial growth in order to continuously create value for its shareholders.

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