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Key Operation Data
Selected Unaudited Key Performance Indicators
Financial Data
  For the period from
1 Jan to 31 Mar 2010
For the period from
1 Jan to 31 Mar 2009
Increase
Operating Revenue (RMB) 109.087 billion 101.269 billion 7.7%
EBITDA (RMB) 55.154 billion 53.379 billion 3.3%
EBITDA Margin 50.6% 52.7%  
Profit Attributable to Shareholders (RMB) 25.477 billion 25.201 billion 1.1%
Profit Attributable to Shareholders Margin 23.4% 24.9%  

 

Operating Data
  As at 31 Mar 2010 /
For the period from
1 Jan to 31 Mar 2010
As at 31 Dec 2009 /
For the period from
1 Oct to 31 Dec 2009
Customer Base 538.89 million 522.28 million
* Net Additional Customers 16.60 million 13.92 million
*Average Revenue per User per Month (ARPU)
(RMB/User/Month)
70 80
* Total Voice Usage Volume (Minutes) 796.47 billion 785.04 billion
* Average Minutes of Usage per User per Month (MOU) (Minutes/User/Month) 508 503
* Average Revenue per Minute of Usage (RMB) 0.137 0.159
Number of Value-Added Business Users 508.44 million 463.39 million
Number of MMS Users 155.02 million 147.54 million
Number of Wireless Music Users 433.19 million 406.22 million
* SMS Usage Volume (Messages) 178.3 billion 173.5 billion
Number of Employees 148,610 145,954
Labor Productivity (Customers/Employee) 3,626 3,578

Notes:
* for the relevant reporting period

In the first quarter of 2010, the Group faced adverse factors such as the increasing mobile penetration rate and the intensifying market competition. However, through effective management and the efforts of all its employees, the Group fully leveraged on its competitive advantages in terms of scale, network, brand recognition and execution capability, embraced rational competition, continued to strengthen its refined management and maintained steady growth in its financial results. The Group's operating revenue reached RMB109.087 billion, representing an increase of 7.7% compared to the same period of last year. EBITDA reached RMB55.154 billion, representing an increase of 3.3% compared to the same period of last year. EBITDA margin was maintained at an industry-leading level of 50.6%. Profit attributable to shareholders reached RMB25.477 billion, representing an increase of 1.1% compared to the same period of last year. Margin of profit attributable to shareholders was maintained at a relatively high level of 23.4%.

In the first quarter of 2010, the macro-economy maintained a rapid growth. Partly due to the stimulative effect of economic rebound and seasonal factors, the Group recorded an incarese in customer growth in the first quarter of 2010 compared to the fourth quarter of last year. With an average increase in net additional customers exceeding 5.5 million per month, the Group continued to lead the industry. The Group's customer base continued to be solid. As at 31 March 2010, its total customer base reached 538.89 million. As the new customers were mainly low usage customers and given that the scenario of "a handset or a customer with multi-cards" was becoming more and more popular and that the Group had continued to steadily promote tariff adjustment, ARPU and average revenue per minute of usage continued to decline. At the same time, through refined and effective sales for voice business, voice usage volume was stimulated. Total voice usage volume for the first quarter of 2010 increased by 20.4% compared to the same period of last year. Value-added business maintained its favorable growth and has prominently boosted the Group's revenue. SMS usage volume increased by 2.3% compared to the same period of last year, and Non-SMS data business also maintained a relatively rapid growth. Benefited from the continuous consolidation of customer base, stable growth in voice usage volume and the pulling effect of value-added business on revenue, operating revenue of the Group continued to grow steadily at 7.7% in the first quarter of 2010. The Group consistently uphold its principles of rational investment, effective resource allocation, forward-looking planning and effective refined management in costs allocation. In order to strengthen the leading position of the Group in the mobile communications industry and boost its future competitiveness, the Group appropriately increased its investments in sales channels, customer service, network optimization, system support and R&D. In the meantime, the Group also continuously strengthened its refined costs management by implementing standardization, informatization and centralization in areas such as procurement, operation and maintenance, business support and finance, so as to achieve highly-efficient operation and maintain an industry-leading profitability.

To meet new challenges and opportunities, the Group will build on its strong foundation and integrated capabilities and leverage its existing competitive advantages and economies of scale, so as to adapt rapidly to changes in the business environment and the competitive landscape and to sustain its favorable business development and its steady growth in operating results in order to continuously create value for its shareholders.

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