Page 18 - China Mobile Limited - Annual Report 2012

China Mobile Limited
Annual Report 2012
16
Chairman’s Statement
market position faces these challenges, its development is under an increasing downward
pressure.
The Group’s development has reached a critical turning point and is presented with a distinct
strategic opportunity. Facing such challenges and opportunities, we will focus on our strategic
vision – “Mobile Changes Life”, and the continued pursuit of strategic transformation, reform and
innovation, and healthy development. We aim to enhance overall network capacity, marketing
capabilities, and management and personnel execution capabilities. In terms of network capacity,
we will continue to further promote the Four-Network Coordination and the building up of
infrastructure resource capacity. We will actively enhance the development capability of the mobile
feature service. From the perspective of our marketing capabilities, we will strengthen maintenance
of the existing business, drive data traffic operations and excel in corporate customer services, as
well as increase terminal sales and related marketing support. In the effort to improve management,
we will continue to focus on further cost reduction and improvement of efficiency. We will promote
the Group’s strategic transformation and sustainable growth by focusing on fostering innovative
business, exploring transformation models, accelerating structural adjustments and focusing on the
quality and efficiency of development.
At the same time, we will look for appropriate investment opportunities in an active but cautious
manner, striving to broaden our presence in the telecommunications market.
We will persevere and strive to create value for investors.
Xi Guohua
Chairman
14 March 2013, Hong Kong