Page 13 - China Mobile Limited - Annual Report 2012

Strategic
Transformation
China Mobile Limited
Annual Report 2012
11
Chairman’s Statement
Financial Results
In 2012, the Group’s operating revenue maintained stable growth, reaching RMB560.4 billion, up 6.1%
over last year. The Group continued to lead the industry in profitability, and profit attributable to
equity shareholders increased 2.7% over last year to RMB129.3 billion, with the margin of profit
attributable to equity shareholders reaching 23.1%. EBITDA rose 1.0% over last year to RMB253.6
billion, with EBITDA margin reaching 45.3%. Basic earnings per share grew 2.6% over last year to
RMB6.43. Underpinned by a solid capital structure and strong cash flow, the Group is favourably
positioned to manage risks and achieve sustainable development.
Business Development
In this competitive environment, the Group continued to focus on enhancing quality and services,
furthering innovation and driving market expansion, and was able to maintain a steady business
development. In 2012, the Group maintained its competitive advantage in terms of scale by
expanding its total customer base to 710 million, including 87.93 million 3G customers. The net
addition was 60.73 million and 36.72 million, respectively, for all customers and 3G customers.
Voice services continued to develop and total voice usage volume reached 4,192.3 billion minutes,
up 7.8% over last year. Data business achieved rapid growth, of which, wireless data traffic
business became a major driver of operating revenue growth and accounted for an increase of
187.6% in traffic over last year. Revenue from wireless data traffic business increased by 53.6%
over last year, contributing to 12.2% of the total operating revenue. The Group’s corporate