Page 15 - China Mobile Limited - Annual Report 2012

China Mobile Limited

Annual Report 2012

13

Chairman’s Statement

We embraced our mobile Internet development strategy to actively build up “smart pipes, open

platforms, featured services and friendly interfaces”. In 2012, Mobile Market users and downloads

increased dramatically. We sped up our mobile Internet deployment with initiatives such as the

strategic investment in Anhui USTC and the convening of a Global Developers Conference. We

also made progress in new specialty product areas, including mobile payments, cloud service,

location service and intelligent voice portals. We continued to scale-up the “Wireless City” portals

and build an operating system with a unified platform, provincial access, and centralized operations

and management. With the expansion of its scope of application and scale, Internet of Things (IOT)

also showed broad development potential.

Reform and Innovation

In 2012, the Group moved forward with our transformation and innovation through management

centralization, operations specialization, market-oriented structures, and a more flattened

organizational structure as well as standardization of procedures.

We continued to promote our specialized operations in terminal sales, corporate customers,

international business, IOT, mobile Internet and other fields. China Mobile Device, together with its

partners along the supply chain, is constantly enriching terminal models, enhancing product quality,

and streamlining distribution channels to greatly enhance the competitiveness of its products and

sales. China Mobile International is gradually forming its global network capabilities and establishing

its international network and platforms. Through the launch of highly competitive products, the

international business experienced steady growth.

We are proactively building centralized and standardized shared infrastructure. We have already

seen successful results in building national data centers, call centers and a warehousing and

logistics system. We also promoted centralized planning, manufacturing and services for our

shareable infrastructure and resources to harness the advantages of economies of scale and to

achieve higher efficiency and cost reduction. We vigorously pursued scientific and technological

innovation to promote our organic growth and to enhance our core competitiveness. At the same

time, we steadily implemented reforms in the areas of organizational structures, incentive schemes,

management models and talent management. In order to refresh the vitality of our business, we

also made efforts to establish the organizational structures and incentive schemes that match the

strategic transformation and fit the mobile Internet era.

Corporate Governance

Abiding by corporate governance principles of integrity, transparency, openness and high

efficiency, the Company instituted a sound governance structure and took practical measures to

ensure best corporate governance practices. In 2012, in accordance with a series of new

requirements under the “Corporate Governance Code” and the Listing Rules of the Hong Kong

Stock Exchange, we took timely and appropriate measures to strengthen our corporate