Page 26 - China Mobile Limited - Annual Report 2012

Business Review
China Mobile Limited
Annual Report 2012
22
In 2012, rising penetration in the telecommunications market, intensifying competition in service quality among operators,
and more extensive substitution by Internet businesses posed serious tests to the Group. To straddle such challenges, the
Group stepped up efforts in the execution of its development strategies encompassing Four-Network Coordination, full
services and mobile Internet. The Group focused on quality, service and innovation. It enhanced its core capabilities to
strengthen advantages in the traditional markets, improve operation of data traffic and develop information services. The
Group continued to maintain scale advantage and achieved stable growth in operating results. Its operational management
has been taken to the next level.
As at the end of 2012, the Group’s total customer base reached 710 million, representing a growth of 9.3% from 2011. Total
voice usage reached 4.19 trillion minutes in 2012, up 7.8% from 2011. Data services revenue reached RMB166.3 billion, up
19.4% from the previous year, and accounted for 29.7% of the Group’s operating revenue, which was an increase of 3.3
percentage points. Wireless data traffic revenue reached RMB68.3 billion, representing an increase of 53.6% from the
previous year.
Key Operating Data of the Group
2012 2011
Customer Base (million) 710.3 649.6
Net Additional Customers (million) 60.7 65.6
3G Customer Base (million) 87.9 51.2
Net Additional 3G Customers (million) 36.7 30.5
Total Voice Usage (billion minutes) 4,192.3 3,887.2
Average Minutes of Usage per User per Month (MOU) (minutes/user/month) 512 525
Average Revenue per User per Month (ARPU) (RMB/user/month) 68 71
SMS Usage (billion messages) 744.5 736.1
Wireless Data Traffic (billion megabytes) 1,039.2 361.4