Page 27 - China Mobile Limited - Annual Report 2012

China Mobile Limited
Annual Report 2012
23
Business Review
Operating Results
In 2012, the Group strengthened management of existing and newly
acquired customers, and continued to maintain its scale advantage. As
at the end of 2012, the Group’s total customer base reached 710 million
and net additional customers accounted for 60.73 million. Market share
of net additional customers dipped as a result of rising penetration and
intensifying competition. 3G customer base expanded rapidly and
reached 87.93 million. 3G handsets sold surpassed 56 million, of which
over 60% were smartphones. The Group enhanced customer stability
and value by consolidating critical factors such as tariffs, businesses,
services and terminals. Middle-to-high-end customers remained stable
as a result. The Group hustled up operation of corporate customers,
which accounted for 3.46 million as at the end of 2012. Individual
customers served under corporate accounts took up 34.5% of the total
customer base and the cumulative number of corporate IP-VPN lines
reached 781 thousand.
In 2012, the Group further exploited the demand for its voice business,
professing focus on “long-distance calls, roaming, off-peak calling and
in-group calling”. The Group actively promoted voice usage to further
propel call volume. Total voice usage reached 4.19 trillion minutes, up by
7.8% from 2011. Average minutes of usage per user per month (MOU)
reached 512 minutes. Voice services revenue reached RMB368.0 billion,
up by 1.1% from the prior year. Due to substitution by Internet businesses,
the growth of voice business faces a bottleneck.
The Group’s data business continued to develop rapidly in 2012. Data
services revenue reached RMB166.3 billion, representing a growth of
19.4% from 2011 and accounting for 29.7% of the Group’s operating
revenue.
CUSTOMER BASE
(million)
2011
649.6
710.3
2012
9.3%
TOTAL VOICE USAGE
(billion minutes)
2011
3,887.2
4,192.3
2012
7.8%