Page 38 - China Mobile Limited - Annual Report 2012

China Mobile Limited
Annual Report 2012
32
Financial Review
Operating Revenue
In 2012, the Group achieved a stable growth in its customer base, strong
growth in wireless data traffic business and favourable growth in
applications and information services businesses. The operating revenue
of the Group reached RMB560.4 billion, representing an increase of 6.1%
compared to the previous year.
The Group is devoted to optimizing its customer service system, building
up differentiated competitive advantages, enhancing relationships with
the existing customers, proactively retaining high-value customers,
vigorously exploring corporate customers and endeavoring to improve
customer satisfaction. In 2012, the number of net additional customers
for the Group was 60.73 million. With the rapid 3G market development,
the number of 3G customers reached 87.93 million at the end of 2012.
The Group accelerated the strategic transformation, enhanced its
innovation in business applications, strengthened the planning in and
development of new business areas and optimized the business and
revenue structure. In 2012, data services revenue reached RMB166.3
billion, representing an increase of 19.4% compared to the previous year,
and data services revenue as a percentage of operating revenue has
increased to 29.7%. The Group actively responded to the impact brought
to the traditional voice businesses by new Internet businesses and
effectively launched its marketing efforts in relation to voice usage, driving
the growth potential of voice usage volume and maintaining the overall
stabilization of the voice businesses. The Group accelerated the