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The Change: Building a Responsible Future
In today’s society, mobile telecommunications have become an inseparable part of people’s lives. As the use of mobile phones expands and becomes a common tool for the Internet, reading, music, games, television, payment, mobile positioning, and other services, mobile phones have transformed from a simple tool for communication to a valuable asset for communications, travel, shopping, and entertainment. Mobile telecommunications have also become an integral part of how society runs. Agricultural production, transportation and logistics, food safety, municipal management, financial services, medical care, and education and culture have all come to rely on mobile telecommunications technology. Each of these sectors has benefited from the unique advantages of mobile information services. With real-time data access from any location at any time to an ecosystem of connected information networks, these sectors can enjoy a broad set of “connected, timely, convenient, safe, economical, and environmentally friendly” services. Mobile telecommunications continue to offer an increasingly diverse range of solutions that have changed how people live and how society operates. With current technology, we have comprehensive mobile monitoring systems that collect information, provide reliable methods for data transmission, and dynamic mechanisms for managing data. With these elements in place, we have advanced the ‘Internet of Things’: ensuring that mobile services are adopted widely for topics including traffic control, heating management, food management, and production processes. The impact of mobile products and services has continued to truly broaden as well as deepen, signaling a major shift in how society operates.
"The Change" is about the potential for mobile technology to have immense social impact, and as the world’s largest mobile telecommunications operator by customer base and network size, we have an inimitable role to play here. In line with our corporate mission, to “Communicate a Boundless World and Construct an Information Society”, we take on a responsibility to continue to build an information society, constantly create new opportunities for development, and work with our stakeholders to develop new, shared value for society. We use and advance our strongest assets and technologies diligently to bring people and society seamless communications, intelligent and efficient services, and a closely connected set of networks, taking us all into a brand new world.
Recognizing our many responsibilities, we play a key role in bridging the digital divide through the construction and operation of a reliable telecommunications information network. We have not only supported our parent company (China Mobile Communications Corporation) in bringing telecommunications access to more than 77,000 remote rural villages, but also helped the launch of a rich array of products and services that promote rural development and the creation of a “New Countryside.” In addition, we have helped our parent company develop the TD-SCDMA network, China’s own international 3G standard. As at the end of 2009, the impact and influence of TD had increased greatly: 238 cities in China have been covered by the TD network, and the number of customers who used 3G network services as at December 2009 was 3.41 million. Our approach to addressing climate change has also evolved in 2009. We saved 1.8 billion kWh of electricity this year and we voluntarily agreed to reduce energy use: 20% reduction in energy use per unit of telecommunications traffic by 2012 compared to 2008 levels — equivalent to a reduction of 11.8 billion kWh of electricity during the specified period — which indicates our strong commitment to conserving energy and reducing emissions. With respect to corporate philanthropy programs, we set up the China Mobile Charity Foundation in 2009, enabling us to strengthen our approach to philanthropy and increasing our impact in areas such as helping the disadvantaged groups, supporting education, and advocating for environment protection. Meanwhile, we also emphasized the importance of employee development. By paying careful attention to protecting rights, encouraging career advancement, and creating work-life balance, we ensure that employee growth happens alongside the company’s development. In 2009, we continued to be the only company in Mainland China recognized on the Dow Jones Sustainability Indexes, a continued recognition of our CSR performance.
The restructuring of our sector and market conditions have certainly posed new challenges to our sustainability approach this year. However, we firmly believe that responsible business practices are critical to finding a way to address them: through regular engagement with key stakeholders, we will identify and jointly develop new solutions that enable us to continue to fulfill our commitment of “growing together harmoniously” with society. Looking forward, we are fully and sincerely committed to leading the entire value chain of mobile telecommunications products and services towards a more prosperous, civilized, and harmonious future.
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